One Fat Sheep was born out of a need to challenge conventional thinking. We love technology, but what we love more is its potential to create deeply rewarding, immersive and fun interactions between individuals.

One Fat Sheep represents a cultural revolution that embraces collaboration, co-creation, creativity and recognition. We believe life is all about experiences, therefore that's what we seek to deliver – experiences for you and your audience.

Our real skills lie in our ability to mix strategy, creativity and technology, and the ability to recognise that the mix is different every time. We boast a range of skills and develop partnerships where we utilise individual marketing, technical, media & creative talent to gain the competitive advantage

Rupert Deans

Rupert has vast experience delivering end-to-end digital solutions with flexibility and flair – from strategy development to production management to creative digital marketing campaigns and beyond. He continually innovates in new areas to harness the potential of next generation technologies and create new digital business models that provide richer online experiences and real return on investment. Rupert leverages proven experience in creating digital strategy and culture to ensure our clients benefit from improved business efficiencies, increased traffic and conversions, and reduced operational costs.

This broad industry experience coupled with his specialist qualifications in New Venture Planning ensures that he has a strong understanding of all things digital and valuable experience in dealing with the different operations and requirements for each unique business model or project.

Rupert is a digital strategist. He has worked with some of the worlds top brands as well celebrity clients in the US.

Rupert is passionate about creating effective solutions, loves the big ideas and desires to see each of his clients at the top of their game. Rupert is not shy to tell the truth, will not accept second best and will always think outside the square.He has spent the last nine years developing new business ventures.

As business begins to rely more on the internet to provide core infrastructure and services, and as all media channels begin to converge, the skill set and knowledge base of a Digital Strategist becomes more diverse.

Specialties

Business Development, Ideation, Gamification, Transmedia, Branding, Digital marketing

Carl Pavletich

Carl is a digital marketing strategist. He has worked with some of New Zealand's top brands as well celebrity clients in the US to devise cross-media engagement strategies and digital campaigns. With a background as an advertising creative, Carl extends knowledge across both the creative and technical realms. Having a long passion for gaming, it was only a matter of course before the principles of game dynamics in the form of gamification would become his full focus. Carl now consults on applying game dynamics to marketing, education and business initiatives.

In his portfolio he has effectively created digital marketing tools that convert sales and drive members to websites. These include product configurators, online support tools and gamified communities.

As business begins to rely more on the internet to provide core infrastructure and services, and as all media channels begin to converge, the skill set and knowledge base of a Digital Strategist becomes more diverse.

Information Architecture and UX Design:

With a solid grounding in design led innovation, Carl has continuously pushed the boundaries of the digital experience.

• Site flows and navigation maps (sitemaps)
• Personae analysis
• Use case scenario planning and testing
• Wireframe development
• Storyboard development
• Prototype development
• Specifications which describe the design or application

Project Management and Planning:

• Agile development approach
• Managing diverse development teams
• Project budgeting
• Change control management

Brand Management and Communication

• Ten years experience in brand management
• Strategic development and communication
• Digital media consultancy
• Gamification strategies
• Transmedia campaigns

Specialties

Gamification, Transmedia, Digital project planning, Information architecture, User interface design, Branding and identity, Digital communication, Digital marketing