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We recognise that the internet is about more than simply presenting information about your company. It's about two way communication in the digital environment. Creating a dialogue with current and potential customers is the key - you must utilise the right strategies and technologies to connect and engage with them - driving them to begin long term relationships with a brand. We do this by bringing together the latest digital strategies and technologies.
We help you to build a brand nation of your most passionate customers. Whether they are on Facebook, Twitter, or your own community, One Fat Sheep helps find them, listen to their conversations, and respond in an intelligent way. We help you understand their influence, engage their passions, and turn them into superfans—which means they'll contribute to your company's marketing, commerce, customer service and product development activities. They'll belong to the brand.
During our Cultural Engagement Strategy discovery process we will work with you to create a road map to enhanced engagement with your audience.
We develop engagement tactics that strengthen brand affinity through audience activity, experiential learning and entertainment utilising proven social, gamification and transmedia techniques.
We manage, develop and deploy the resources required to execute your Cultural Engagement Strategy, as well as build in the mechanisms to measure, listen and learn from their interactions so the marketing process can continually be refined.
Developing a digital culture requires a deep understanding of the relationships and attitudes between the brand and its customers.
One Fat Sheep’s approach is centred on the ideation of a strong creative vehicle that connects your brand with the end customer. An idea that triggers participation and has intrinsic value beyond the product or service itself.
Your creative identity and your brand’s ability to create associations amongst and between your customers is critical to increasing brand equity through cultural capital. Cultural capital is a measure of intrinsic value that your customers places on your product or service beyond its original purpose.
Transmedia (also known as Multiplatform Storytelling) is the technique of communicating a single narrative or theme across multiple channels both online and offline. Importantly, these channels are not only linked together (overtly or subtly), but are in narrative sync with each other. Transmedia Strategies give audiences a richer experience through engagement, collaboration and discussion.
A true Transmedia campaign requires a clear Cultural Engagement Strategy that guides a diverse team of media specialists. The deployment of a Transmedia campaign requires the leadership of a Transmedia Producer who can successfully co-ordinate multiple teams to ensure the narrative is consistent and the audience is fully engaged as the move from one media channel to the next.
Through Social Media we now have the ability to engage in conversations, record them and distribute them throughout the internet in ‘real-time’. By embracing social media you introduce a new performance benchmark, that of the Monthly Active User (MAU). A healthy MAU represents an active and vibrant following, who are not only engaging with your brand, but are actively promoting it.
Consumer behaviour is changing rapidly. With the proliferation of digital technology into every facet of our lives, we are seeing a dramatic cultural shift from the traditional controlled media channels, to those of openness, sharing and connectivity. This new paradigm has given rise to new and innovative forms of cultural engagement that are more inclusive, more rewarding and most of all more fun.
The new consumer does not want to be advertised to or told what to think, instead they are looking for personally engaging experiences that positively challenge, motivate, entertain or educate them. By understanding these new drivers, marketers, educators, employers and law makers have an opportunity to communicate to their audience on a much deeper and rewarding level.
Gamification seeks to motivate people in positive and healthy ways. The techniques used in gamification can be very subtle and ‘un-game like’, but when applied to traditional initiatives they have the ability to influence and transform behaviour. Through gamification businesses and organisations have the ability to amplify user experience to drive a much deeper level of engagement.