An Introduction to Gamification27th Jan 2012

For centuries games have been used to entertain, compete, reward and educate. Throughout history games have proven to bare many positive effects on individuals including; rational problem solving, spatial skills, creativity, co-operations, memory, maths and ethics. Unlike movies or books, games not only have content, they also have rules which through reward have the ability to teach values. Only now are we beginning to understand that games are not just for play and entertainment, they are in fact vehicles for change.

Game Dynamics and Behavioural Change6th Nov 2011

Let's forget about the problem for one minute!

When it comes to changing behaviour in people, the predictable route doesn't often succeed. Most initiatives for change focus on squarely on the problem, challenging people to understand the problem often through tactics such as fear, education or bribery.